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Branding & visuals / Fictional concept

Casefile No. 9

Look again.

Every detail has another side.

Casefile No. 9 is a detective video game concept about looking closely at evidence. I wanted the logo to reward a second look too.

Casefile No. 9 identity overview
Casefile No. 9 identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

Color and type.

Black, cream, red, and gray give it a case-file feel. Red picks out important clues and actions.

Lettering, fonts, and colors
Lettering, fonts, and colorsEnlarge ↗
Pattern made from the symbol
Pattern made from the symbolEnlarge ↗

Putting it to use.

I used a game cover, an evidence-board screen, envelopes, and collector pieces. The screen shows how the player connects clues, while the paper materials carry the detective theme.

Application mockups · Select an image to take a closer look.

Detective game cover and evidence envelope
Detective game cover and evidence envelopeEnlarge ↗
Collector evidence envelope and clue token
Collector evidence envelope and clue tokenEnlarge ↗
Noir game launch poster
Noir game launch posterEnlarge ↗
Evidence board and clue screen
Evidence board and clue screenEnlarge ↗
Case archive collector edition
Case archive collector editionEnlarge ↗
Eye-nine symbol on a detective notebook
Eye-nine symbol on a detective notebookEnlarge ↗
Brand name on a launch-event tote
Brand name on a launch-event toteEnlarge ↗
View campaign artwork
Poster compositions
Poster compositionsEnlarge ↗
Digital campaign formats
Digital campaign formatsEnlarge ↗

Take a closer look.

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.