A little reminder for brighter days.
Daymark is a pocket sunscreen concept. A small dial lets you mark when you last applied it. I wanted the brand to feel sunny and easy to find in a bag.
Self-initiated concept · Brand identity / Packaging / Art direction
The idea in the mark.
I cut a small pointer into the sun. It links the name with the reminder on the cap.
I used the final outline to check the curves, spacing, and alignment. Each version uses the same mark and lettering.
Colors that fit the idea.
I chose a clear blue with sunny yellow and warm white. A little coral adds warmth, while the blue keeps the name easy to read.
The palette in use.
Color combinations from the full brand palette.
The brand in use.
I used the sun on the pack and carried the colors into the product guide and supporting materials.
Application mockups · Select an image to take a closer look.
