Keep your favorites going.
Good Loop is a repair-kit concept for clothes you want to keep wearing. Thread, patches, and simple instructions help someone get started. I wanted it to feel useful rather than intimidating.
Self-initiated concept · Brand identity / Packaging / Art direction
The idea in the mark.
I let the thread unwind from a spool into a loop. It connects sewing with giving something another round of use.
I used the final outline to check the curves, spacing, and alignment. Each version uses the same mark and lettering.
Colors that fit the idea.
Petrol blue and warm linen feel practical and friendly. Faded coral and ochre add the warmth of a well-used sewing box.
Another way to use the colors.
The same logo, using the brand palette.
The brand in use.
I used the logo on the kit, patch packs, and repair instructions. The printed pieces help explain the job at hand.
Application mockups · Select an image to take a closer look.
