An approachable identity for careful work.
Good Measure is a tailoring and alterations studio concept. I wanted it to show careful work while feeling easy to walk into.
Self-initiated concept · Logo / Colors and type / Mockups
The logo.
I wrapped a measuring tape around a needle. The small marks make the tape readable, and the curve gives the logo some movement.
I kept the shape and spacing consistent across the full logo and the smaller symbol.
Putting it to use.
I used shop signs, garment bags, labels, a service brochure, and collection cards. They follow the steps from dropping off clothes to picking them up.
Application mockups · Select an image to take a closer look.
Take a closer look.
The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.
Self-initiated concept. Includes presentation mockups.