Old machines. New growth.
Iron Orchard is a strategy game concept about bringing abandoned farmland back to life. You repair old machines and decide what to grow. I wanted the brand to show both sides of that idea.
Self-initiated concept · Brand identity / Packaging / Art direction
The idea in the mark.
I joined a wrench with a growing tree. The connected branches and roots keep the machinery and the orchard in one mark.
I used the final outline to check the curves, spacing, and alignment. Each version uses the same mark and lettering.
Colors that fit the idea.
Olive, wheat and rust come from the fields and worn machinery. Warm paper keeps the information easy to read.
Another way to use the colors.
The same logo, using the brand palette.
The brand in use.
I used orchard artwork and worn machinery across the game cover, menu, and collector pieces.
Application mockups · Select an image to take a closer look.
