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Branding & visuals / Fictional concept

Kilnfolk

Different shapes. Room together.

Different shapes. Room together.

Kilnfolk is a ceramic tableware concept. Different cups and bowls share a base size, so a mixed set can still stack neatly. I wanted the brand to feel personal and handmade.

Kilnfolk identity overview
Kilnfolk identity overviewEnlarge ↗

Self-initiated concept · Brand identity / Packaging / Art direction

Colors that fit the idea.

Clay brown and soft celadon follow the pottery and glazes. Cream and fired terracotta keep the set warm.

Lettering, fonts, and colors
Lettering, fonts, and colorsEnlarge ↗
Pattern made from the symbol
Pattern made from the symbolEnlarge ↗

The brand in use.

I used a small maker’s mark on the ceramics, with the full logo on packaging and printed pieces.

Application mockups · Select an image to take a closer look.

Ceramic tableware collection
Ceramic tableware collectionEnlarge ↗
Glaze and maker’s mark
Glaze and maker’s markEnlarge ↗
Tableware at breakfast
Tableware at breakfastEnlarge ↗
Collection catalogue
Collection catalogueEnlarge ↗
Packed tableware set
Packed tableware setEnlarge ↗
Online tableware shop
Online tableware shopEnlarge ↗
Care and thank-you cards
Care and thank-you cardsEnlarge ↗
Pottery care card and protective shipping wrap
Pottery care card and protective shipping wrapEnlarge ↗
Restaurant table setting with subtle maker stamps
Restaurant table setting with subtle maker stampsEnlarge ↗
Glaze swatch card beside two sample cups
Glaze swatch card beside two sample cupsEnlarge ↗
Studio workshop poster and registration card
Studio workshop poster and registration cardEnlarge ↗
View campaign artwork
Poster compositions
Poster compositionsEnlarge ↗
Digital campaign formats
Digital campaign formatsEnlarge ↗