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Branding & visuals / Fictional concept

Little Acre

Grow something you can use.

Grow something you can use.

Little Acre is a growing-kit concept for windowsills and small spaces. Each kit helps you grow something useful, like cooking herbs or flowers for a small vase. I wanted it to feel welcoming to a first-time grower.

Little Acre identity overview
Little Acre identity overviewEnlarge ↗

Self-initiated concept · Brand identity / Packaging / Art direction

Colors that fit the idea.

Leaf green and soft chartreuse make growth feel fresh. Peach and warm paper bring the kit into the home.

Lettering, fonts, and colors
Lettering, fonts, and colorsEnlarge ↗
Pattern made from the symbol
Pattern made from the symbolEnlarge ↗

The brand in use.

I used the identity on seed packs, pots, plant markers, and the folding growing guide.

Application mockups · Select an image to take a closer look.

Windowsill growing kit
Windowsill growing kitEnlarge ↗
Seed packet and carton details
Seed packet and carton detailsEnlarge ↗
Herbs on a windowsill
Herbs on a windowsillEnlarge ↗
Fold-out growing guide
Fold-out growing guideEnlarge ↗
Open starter kit
Open starter kitEnlarge ↗
Plant-care tracking page
Plant-care tracking pageEnlarge ↗
Seeds and plant markers
Seeds and plant markersEnlarge ↗
Harvest recipe cards alongside fresh herbs
Harvest recipe cards alongside fresh herbsEnlarge ↗
Seed refill subscription email
Seed refill subscription emailEnlarge ↗
Seed refill envelopes in a paper mailer
Seed refill envelopes in a paper mailerEnlarge ↗
Small shop shelf sign with planted kit display
Small shop shelf sign with planted kit displayEnlarge ↗
View campaign artwork
Poster compositions
Poster compositionsEnlarge ↗
Digital campaign formats
Digital campaign formatsEnlarge ↗