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Branding & visuals / Fictional concept

Lorebound

A world worth getting lost in.

A place for another world.

Lorebound is a fantasy bookstore concept for collectible hardcovers, illustrated editions, and carefully chosen book sets. I wanted it to feel like a place to browse slowly and find something worth keeping.

Lorebound identity overview
Lorebound identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Print / Digital / Applications

Rich color. Room to breathe.

Midnight ink and parchment lead the identity. Antique gold brings warmth to print and finishing details, with plum and sage giving the shop and its collections a wider range.

Lettering, fonts, and colors
Lettering, fonts, and colorsEnlarge ↗
Pattern made from the symbol
Pattern made from the symbolEnlarge ↗

The identity out in the world.

I explored eleven different applications, choosing the scale, placement, and color combination for each surface.

Application mockups · Select an image to take a closer look.

Storefront
StorefrontEnlarge ↗
Shopping bag
Shopping bagEnlarge ↗
Bookmark
BookmarkEnlarge ↗
Bookplate
BookplateEnlarge ↗
Gift box
Gift boxEnlarge ↗
Tissue wrapping
Tissue wrappingEnlarge ↗
Membership card
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Stationery
StationeryEnlarge ↗
Website
WebsiteEnlarge ↗
Reading event poster
Reading event posterEnlarge ↗
Embossed journal
Embossed journalEnlarge ↗
View campaign artwork
Poster compositions
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Digital campaign formats
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