← Branding & visuals

Branding & visuals / Fictional concept

Mothlight

Follow the small lights.

Follow the small lights.

Mothlight is a woodland exploration game concept. You follow moths through an old forest and reopen forgotten paths. I wanted the identity to feel quiet, curious, and a little magical.

Mothlight identity overview
Mothlight identity overviewEnlarge ↗

Self-initiated concept · Brand identity / Packaging / Art direction

Colors that fit the idea.

Deep forest green and pale gold feel like lamplight under trees. Soft sage keeps the quiet parts warm.

Lettering, fonts, and colors
Lettering, fonts, and colorsEnlarge ↗
Pattern made from the symbol
Pattern made from the symbolEnlarge ↗

The brand in use.

I used the title on the cover and game screens, then brought the moth into the collector pieces and smaller printed details.

Application mockups · Select an image to take a closer look.

Game cover and gameplay
Game cover and gameplayEnlarge ↗
Cover artwork detail
Cover artwork detailEnlarge ↗
Launch poster
Launch posterEnlarge ↗
World and character artbook
World and character artbookEnlarge ↗
Collector’s edition packaging
Collector’s edition packagingEnlarge ↗
Game title screen
Game title screenEnlarge ↗
Collectible pin and art print
Collectible pin and art printEnlarge ↗
Forest-green crewneck
Forest-green crewneckEnlarge ↗
Wanderer figure
Wanderer figureEnlarge ↗
Forest soundtrack
Forest soundtrackEnlarge ↗
Woven trail patch
Woven trail patchEnlarge ↗
View campaign artwork
Poster compositions
Poster compositionsEnlarge ↗
Digital campaign formats
Digital campaign formatsEnlarge ↗