Leave a different line.
Neon Wake is a hovercraft racing game concept. Players find their own line through canals and changing currents. I wanted the branding to feel fast and easy to spot.
Self-initiated concept · Brand identity / Packaging / Art direction
The idea in the mark.
I paired a low hovercraft with a long wake. The slanted name follows the same forward movement.
I used the final outline to check the curves, spacing, and alignment. Each version uses the same mark and lettering.
The brand in use.
I carried the racing artwork across the cover, menu, and launch materials. The smaller pieces use the mark without getting in the way of the game.
Application mockups · Select an image to take a closer look.
