Pawpath | Brand Identity Design

A shared routine for a loved companion.

Pawpath is a pet care app concept for routines, appointments, records, and sharing tasks. I wanted it to feel friendly and easy to use every day.

Pawpath identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

The logo.

I brought a dog and cat together in one symbol. The open space between them keeps both animals clear at a small size.

Symbol shape and final logoEnlarge ↗

I kept the shape and spacing consistent across the full logo and the smaller symbol.

Primary, reversed, symbol, and standalone wordmarkEnlarge ↗

Space around the logo and smallest sizeEnlarge ↗

Color and type.

Plum gives the app a clear main color. Cream, peach, and pale green keep reminders and care information soft and readable.

Lettering, fonts, and colorsEnlarge ↗

Pattern made from the symbolEnlarge ↗

Putting it to use.

I showed the app on a phone and tablet at home, with printed care materials as supporting pieces. The screens show shared tasks and records so the brand reads as a care organizer.

Application mockups · Select an image to take a closer look.

Pet care app with daily tasks and remindersEnlarge ↗

Pet appointment reminder cardEnlarge ↗

Shared care and pet records on a tablet at homeEnlarge ↗

Pet care handbookEnlarge ↗

Pet owner welcome packetEnlarge ↗

Vet and sitter contact magnetEnlarge ↗

Pet records pouchEnlarge ↗

View campaign artwork

Poster compositionsEnlarge ↗

Digital campaign formatsEnlarge ↗

Take a closer look.

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.

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