Space to move.
Plié is a dance and studio clothing concept. I wanted it to feel poised and open, for people finding their own rhythm in practice.
Self-initiated concept · Logo / Colors and type / Apparel / Packaging / Campaign
Balance in two curves.
The two curves rise together and turn inward at the base. Their changing weight suggests controlled movement. Spaced lettering gives the symbol room to lead.
The outline study follows the selected symbol. The logo layouts share the same artwork, with space measured from the visible edges.
Quiet, with a little warmth.
Soft ink and chalk keep the identity clear. Sage and apricot soften the clothing palette, with burgundy for moments that need more presence.
The palette in use.
Color combinations from the full brand palette.
From the label to the everyday.
I explored clothing, labels, packaging, print, and digital applications. Each one gives the identity a different job, with the logo sized for the surface.
Application mockups · Select an image to take a closer look.
