Rivet & Rye | Brand Identity Design

Careful craft, everyday bread.

Rivet & Rye is a neighborhood bakery concept. I wanted the brand to reflect the care that goes into making bread by hand.

Rivet & Rye identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

I arranged rye shapes around a small rivet. It brings both parts of the name into one logo.

Symbol shape and final logoEnlarge ↗

I kept the shape and spacing consistent across the full logo and the smaller symbol.

Primary, reversed, symbol, and standalone wordmarkEnlarge ↗

Space around the logo and smallest sizeEnlarge ↗

Burgundy, cream, and copper give the sharper logo a warm feel. Bold type makes bread names and menu items easy to see.

Lettering, fonts, and colorsEnlarge ↗

Pattern made from the symbolEnlarge ↗

I put the brand on bread bags, bands, pastry boxes, and menus. The same logo works as a small label or a larger shop detail.

Application mockups · Select an image to take a closer look.

A neighborhood bakery on an early morningEnlarge ↗

Bread bags and bands for the daily bakeEnlarge ↗

Staff apron and product labels at the bakery counterEnlarge ↗

Breakfast menusEnlarge ↗

Pastry boxes with coordinated seals and sleevesEnlarge ↗

wheat symbol on bakery ceramicsEnlarge ↗

Reusable linen bread bag with a printed brand nameEnlarge ↗

View campaign artwork

Poster compositionsEnlarge ↗

Digital campaign formatsEnlarge ↗

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.