Work with a little character.
Rivet is a workwear concept for artists and makers. I designed it around chore coats, utility trousers, and overshirts that feel useful in a studio and easy to wear outside it.
Self-initiated concept · Logo / Colors and type / Apparel / Packaging / Campaign
Strong shapes. Useful details.
I brought four fabric-like panels together around an open diamond. The small seam cuts connect the mark to clothing, while the wide lettering gives it a firm base.
The outline study follows the selected symbol. The logo layouts share the same artwork, with space measured from the visible edges.
A palette with some wear in it.
Charcoal and warm white do most of the work. Rust adds warmth, with washed indigo and khaki supporting the clothing and packaging.
The palette in use.
Color combinations from the full brand palette.
From the label to the everyday.
I explored clothing, labels, packaging, print, and digital applications. Each one gives the identity a different job, with the logo sized for the surface.
Application mockups · Select an image to take a closer look.
