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Branding & visuals / Fictional concept

Small Hours

The city can wait.

A quieter place in the city.

Small Hours is a small city hotel concept. I wanted it to feel like a quiet place to come back to after a busy day.

Small Hours identity overview
Small Hours identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

Color and type.

Dark indigo sets the nighttime feel. White, lavender, and amber soften it, with plenty of space around the text.

Lettering, fonts, and colors
Lettering, fonts, and colorsEnlarge ↗
Pattern made from the symbol
Pattern made from the symbolEnlarge ↗

Putting it to use.

I worked on signs, key cards, room materials, toiletries, and a neighborhood guide. The small pieces are part of making the stay feel welcoming.

Application mockups · Select an image to take a closer look.

Hotel entrance
Hotel entranceEnlarge ↗
Room keys and welcome materials
Room keys and welcome materialsEnlarge ↗
Hotel room details
Hotel room detailsEnlarge ↗
Hotel toiletries
Hotel toiletriesEnlarge ↗
Neighborhood guide
Neighborhood guideEnlarge ↗
Logo embroidery on a guest bathrobe
Logo embroidery on a guest bathrobeEnlarge ↗
Wordmark detail on breakfast-service linen
Wordmark detail on breakfast-service linenEnlarge ↗
View campaign artwork
Poster compositions
Poster compositionsEnlarge ↗
Digital campaign formats
Digital campaign formatsEnlarge ↗

Take a closer look.

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.