An evening that stays with you.
Stage Left is a contemporary theater concept built around new plays and live performance. I wanted the identity to have the energy of a curtain call and still hold its own on a ticket or program.
Self-initiated concept · Logo / Colors and type / Print / Digital / Applications
A gesture you can recognize.
The lifted arm and sweeping folds bring a performer and stage curtain into one shape. I paired that movement with bold, expressive lettering, then opened the name into a single horizontal line.
The outline study follows the selected artwork. The icon and lettering keep their proportions, with spacing measured from their visible edges.
Color with some stage presence.
Burgundy gives the identity depth, while vermilion brings the energy of a live show. Ivory keeps the print clear. Warm gold and mauve offer quieter combinations for programs and invitations.
The palette in use.
Color combinations from the full brand palette.
The identity out in the world.
I explored eleven different applications, choosing the scale, placement, and color combination for each surface.
Application mockups · Select an image to take a closer look.
