Klos / Professional work

Ready for what’s next?

I created LinkedIn campaign content and visuals for Klos’s business audience. I focused the message on the decisions owners and operations leaders make about their technology.

My role

LinkedIn campaigns, B2B messaging & creative

Business IT planning campaignEnlarge ↗

The audience

Business owners and operations leaders planning a move, new hires, or a change in IT support.

Why I took this approach

I connected IT services to everyday business concerns: keeping staff supported, protecting access, and preparing for growth. A clear visual and a useful planning resource gave the message more substance.

The creative

Planning guide / open spread.

The supporting work

Planning beyond the first click.

Klos , LinkedIn document carousel — LinkedIn document carouselEnlarge ↗

Klos , Resource follow-up email — Resource follow-up emailEnlarge ↗

My contribution

How I handled it.

I developed the campaign copy and graphics as a coordinated set. The short ad introduced the issue, and the supporting content gave business readers more detail without crowding the initial creative.

Outcome

The work translated Klos’s technical services into business-focused marketing content for LinkedIn.

My takeaway

The service may be technical, but the opening message should make sense to the person responsible for the business.