Oddform / Concept campaign
Useful little oddities.
Build product recognition and encourage meaningful exploration of the collection.
Campaign concept, product storytelling & ecommerce
The audience
Design-curious shoppers who like distinctive everyday objects but still need to understand their use.
The idea
An unusual shape earns attention. Showing what it does earns consideration. I would move from a sculptural object portrait to the same piece in use, keeping the playful brand character throughout.
The creative
Product awareness creative.
The campaign plan
How I’d put it to work.
I’d introduce each object through its shape, then show the same piece doing something useful. The product page would carry that story into finishes, details, and the purchase decision.
What I’d measure
I’d look at saves, product exploration, and purchase intent together. Attention is useful when people also understand what the object does.
What I’d adjust
If people like the imagery but do not explore the products, I’d put the practical use earlier in the creative and make the collection link clearer.
The identity behind the campaign.
Explore Oddform branding →