SNMC / Professional work
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I ran a month-long Meta campaign to bring in homebuyer leads on a small budget. I handled the creative, copy, targeting, setup, and ongoing optimization.
Campaign strategy, copy, design, setup & optimization
The audience
People considering their first home who want a conversation before starting an application.
Why I took this approach
I kept the message focused on starting a conversation. Buying a home can feel overwhelming, so the creative made that first step feel approachable rather than pushing people straight into an application.
The creative
Feed creative / two messages.
My contribution
How I handled it.
I monitored cost per lead, conversion rate, and lead quality as the campaign ran. Those measures helped me judge whether the campaign was bringing in relevant inquiries, rather than simply getting inexpensive clicks.
Outcome
The campaign generated qualified leads on a small budget. I owned the work from the initial creative through day-to-day monitoring and optimization.
My takeaway
A clear message gets someone interested. The form and follow-up need to make it easy to continue that conversation.