Brindle House | Brand Identity Design

A welcoming place for dogs and their people.

Brindle House is a dog daycare and boarding concept. I wanted it to feel friendly and give owners a sense that their dogs would be well cared for.

Brindle House identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

I put a dog's face under a roof. The simple shapes make the idea easy to see on a sign or a small tag.

Symbol shape and final logoEnlarge ↗

I kept the shape and spacing consistent across the full logo and the smaller symbol.

Primary, reversed, symbol, and standalone wordmarkEnlarge ↗

Space around the logo and smallest sizeEnlarge ↗

Blue gives the brand a strong main color. Yellow, white, and pale blue keep the care materials warm and readable.

Lettering, fonts, and colorsEnlarge ↗

Pattern made from the symbolEnlarge ↗

I used welcome materials, care notes, treat packaging, and walking gear. These fit the everyday parts of a dog's stay.

Application mockups · Select an image to take a closer look.

A welcoming neighborhood daycare storefrontEnlarge ↗

A practical welcome folder and daily care notesEnlarge ↗

Staff apparel and walking gear in everyday useEnlarge ↗

Grooming product labelsEnlarge ↗

Treat packaging for the journey homeEnlarge ↗

Dog-house icon on a daycare bandanaEnlarge ↗

Brand name on a dog-walking treat pouchEnlarge ↗

View campaign artwork

Poster compositionsEnlarge ↗

Digital campaign formatsEnlarge ↗

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.