Dead Signal | Brand Identity Design

A transmission you should not answer.

Dead Signal is a sci-fi horror video game concept about an unanswered transmission. I wanted the danger to be part of the logo itself.

Dead Signal identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

I joined a skull with a sound wave. The gaps keep both parts visible in one simple shape.

Symbol shape and final logoEnlarge ↗

I kept the shape and spacing consistent across the full logo and the smaller symbol.

Primary, reversed, symbol, and standalone wordmarkEnlarge ↗

Space around the logo and smallest sizeEnlarge ↗

Black, cream, yellow-green, and olive suggest old communication equipment. The bright color draws attention to signals and warnings.

Lettering, fonts, and colorsEnlarge ↗

Pattern made from the symbolEnlarge ↗

I paired the game case with a screen showing the abandoned station. A cassette, art book, and collector items build on the same signal theme.

Application mockups · Select an image to take a closer look.

Game case and space station gameplay screenEnlarge ↗

Recovered transmission soundtrack cassetteEnlarge ↗

Industrial station launch posterEnlarge ↗

Game artwork bookEnlarge ↗

Distress beacon collector editionEnlarge ↗

Waveform skull patch for collector apparelEnlarge ↗

Brand name on a collector flashlightEnlarge ↗

View campaign artwork

Poster compositionsEnlarge ↗

Digital campaign formatsEnlarge ↗

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.