Small steps. A much bigger world.
Paper Giants is a cozy adventure game concept about a human who lands in a giant paper world. Huge animals and gentle giants help you explore folded forests and handmade towns. I wanted the identity to show that change in scale.
Self-initiated concept · Brand identity / Packaging / Art direction
The idea in the mark.
I put a tiny person in a giant folded hand. The sharp paper cuts show the art style, while the open hand keeps it welcoming.
I used the final outline to check the curves, spacing, and alignment. Each version uses the same mark and lettering.
Colors that fit the idea.
Warm paper, dusty blue, apricot and leaf green feel like a collection of craft paper. The colors stay gentle without fading into the background.
Another way to use the colors.
The same logo, using the brand palette.
The brand in use.
I used the paper world on the cover and game screens, with the hand symbol on supporting collector pieces.
Application mockups · Select an image to take a closer look.
