Room to wind down.
Drowse is a sleepwear and loungewear concept. I wanted the robes and matching sets to feel comfortable and considered, with an identity that slows things down.
Self-initiated concept · Logo / Colors and type / Apparel / Packaging / Campaign
A crescent with a softer edge.
I paired a crescent with draping fabric. The sweeping lettering follows that movement, bringing the symbol and name into the same relaxed shape.
The outline study follows the selected symbol. The logo layouts share the same artwork, with space measured from the visible edges.
Soft colors with depth.
Ink plum anchors the lighter milk and lilac tones. Rose brings warmth, while dusk blue gives the collection a cooler option. The supporting serif stays quiet beside the logo.
The palette in use.
Color combinations from the full brand palette.
From the label to the everyday.
I explored clothing, labels, packaging, print, and digital applications. Each one gives the identity a different job, with the logo sized for the surface.
Application mockups · Select an image to take a closer look.
