From a first mark to a moving world.
Figment is an independent anime studio concept for original films, series, and animated sequences. I wanted the identity to feel expressive in a still image and natural at the start of a moving one.
Self-initiated concept · Logo / Colors and type / Print / Digital / Applications
A drawing, already moving.
The selected ink stroke opens into three trailing lines. Its changing weight suggests a drawing in motion. Wide uppercase lettering creates a clear, calm base beneath that movement.
The outline study follows the selected artwork. The icon and lettering keep their proportions, with spacing measured from their visible edges.
A palette with range.
Ink indigo and cool white anchor the studio identity. Violet is the main accent, with electric lime for emphasis. Mist blue and orchid give editorial and production materials more flexibility.
The palette in use.
Color combinations from the full brand palette.
The identity out in the world.
I explored eleven different applications, choosing the scale, placement, and color combination for each surface.
Application mockups · Select an image to take a closer look.
