Good evenings start small.
Kindling Supply is a campfire supply concept for weekends outside. Small packs keep fire starters and matches together. I wanted the brand to feel sturdy and straightforward.
Self-initiated concept · Brand identity / Packaging / Art direction
The idea in the mark.
I put a match inside a flame, with pine branches below. It shows what the product is and where it belongs.
I used the final outline to check the curves, spacing, and alignment. Each version uses the same mark and lettering.
Colors that fit the idea.
Charcoal black and fire red give the packs a clear, practical look. Warm off-white keeps instructions readable, with stone gray for supporting details.
Another way to use the colors.
The same logo, using the brand palette.
The brand in use.
I used the mark on tins, starter packs, and instructions. Black and red keep the set easy to recognize.
Application mockups · Select an image to take a closer look.
