A little room for the unexpected.
Elsewhere is a contemporary art gallery concept for emerging artists, exhibitions, and limited-edition prints. I wanted its identity to feel curious and open while giving the work on the walls space to speak.
Self-initiated concept · Logo / Colors and type / Print / Digital / Applications
An idea taking shape.
The hand releases three flowing forms. It connects the act of making with the possibility of something unexpected. The serif name gives that expressive symbol a steady counterpart.
The outline study follows the selected artwork. The icon and lettering keep their proportions, with spacing measured from their visible edges.
Bright, with space for the art.
Cobalt makes the gallery easy to recognize. Gallery white and charcoal support artwork and information, while citrus and rose give exhibition materials a more playful range.
The palette in use.
Color combinations from the full brand palette.
The identity out in the world.
I explored eleven different applications, choosing the scale, placement, and color combination for each surface.
Application mockups · Select an image to take a closer look.
