Light somewhere else.
Fablewick is a candle brand concept inspired by places in stories. Each scent sets a different mood, from a rainy library to a garden after dark. I wanted it to feel warm and a little imaginative.
Self-initiated concept · Brand identity / Packaging / Art direction
The idea in the mark.
I turned a page into a flame. The flowing name keeps the book and candle ideas together.
I used the final outline to check the curves, spacing, and alignment. Each version uses the same mark and lettering.
Colors that fit the idea.
Plum and parchment feel warm and bookish. Antique gold and soft lilac add a little imagination without making the brand feel heavy.
Another way to use the colors.
The same logo, using the brand palette.
The brand in use.
I put the identity on candle labels, cartons, and scent cards. Each scent gets room to tell its own small story.
Application mockups · Select an image to take a closer look.
