Second Current | Brand Identity Design

Giving good technology another life.

Second Current is an electronics repair and resale concept. I wanted it to feel dependable and show the value of using devices for longer.

Second Current identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

The logo.

I used flowing bands to suggest an electrical current and a second life. The small returning line helps connect those ideas.

Symbol shape and final logoEnlarge ↗

I kept the shape and spacing consistent across the full logo and the smaller symbol.

Primary, reversed, symbol, and standalone wordmarkEnlarge ↗

Space around the logo and smallest sizeEnlarge ↗

Color and type.

Blue, white, mint, and gray keep the brand clear and simple. I gave model names, condition notes, and repair details room to be read.

Lettering, fonts, and colorsEnlarge ↗

Pattern made from the symbolEnlarge ↗

Putting it to use.

I explored packaging, inspection cards, a warranty guide, shipping materials, and counter signs. They help explain the device and the service around it.

Application mockups · Select an image to take a closer look.

Refurbished devices and packagingEnlarge ↗

Device inspection cardsEnlarge ↗

A clear warranty and setup guideEnlarge ↗

Protective shipping packagingEnlarge ↗

Repair counterEnlarge ↗

Logo on an antistatic repair work matEnlarge ↗

Brand name on a protective sleeve for returned devicesEnlarge ↗

View campaign artwork

Poster compositionsEnlarge ↗

Digital campaign formatsEnlarge ↗

Take a closer look.

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.

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