Clothes for getting into things.
Little Days is a children’s clothing concept for overalls, jackets, and everyday sets. I wanted it to feel comfortable, cheerful, and ready for a day of play.
Self-initiated concept · Logo / Colors and type / Apparel / Packaging / Campaign
A small leap. A lot of life.
I shaped a ribbon into a skipping figure. The open loop and lifted arms keep it light, and the handwritten name follows the same playful movement.
The outline study follows the selected symbol. The logo layouts share the same artwork, with space measured from the visible edges.
More ways to play with color.
Cornflower blue gives the identity a bright, playful base. Soft white leaves room around it. Coral, golden yellow, sky, and leaf give the clothing and packaging different ways to feel playful.
The palette in use.
Color combinations from the full brand palette.
From the label to the everyday.
I explored clothing, labels, packaging, print, and digital applications. Each one gives the identity a different job, with the logo sized for the surface.
Application mockups · Select an image to take a closer look.
