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Branding & visuals / Fictional concept

Sidequest Social

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Making room at the table.

Sidequest Social is a tabletop gaming club concept. I wanted it to feel fun and welcoming, especially for someone coming to their first game night.

Sidequest Social identity overview
Sidequest Social identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

Color and type.

Purple and lime bring the energy. Clear spacing keeps dates, table numbers, and event details easy to find.

Lettering, fonts, and colors
Lettering, fonts, and colorsEnlarge ↗
Pattern made from the symbol
Pattern made from the symbolEnlarge ↗

Putting it to use.

I used posters, membership passes, cards, and event graphics to show how the club could look before and during game night.

Application mockups · Select an image to take a closer look.

Game club materials
Game club materialsEnlarge ↗
Event poster and member lanyard
Event poster and member lanyardEnlarge ↗
Game-night table and club signage
Game-night table and club signageEnlarge ↗
Membership pack and game-night guide
Membership pack and game-night guideEnlarge ↗
Starter deck and dice packaging
Starter deck and dice packagingEnlarge ↗
Logo centered in a tabletop dice tray
Logo centered in a tabletop dice trayEnlarge ↗
Brand name on a gaming table runner
Brand name on a gaming table runnerEnlarge ↗
View campaign artwork
Poster compositions
Poster compositionsEnlarge ↗
Digital campaign formats
Digital campaign formatsEnlarge ↗

Take a closer look.

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.