Loophome | Brand Identity Design

A furniture store that feels like home.

Loophome is a furniture store concept. I wanted it to feel comfortable and welcoming, with branding that lets the furniture lead.

Loophome identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

I used a looping line to make a chair. The rounded letters follow the same soft shape.

Symbol shape and final logoEnlarge ↗

I kept the shape and spacing consistent across the full logo and the smaller symbol.

Primary, reversed, symbol, and standalone wordmarkEnlarge ↗

Space around the logo and smallest sizeEnlarge ↗

Warm white, stone, taupe, and charcoal work with wood and fabric. Clear type leaves room for sizes and product details.

Lettering, fonts, and colorsEnlarge ↗

Pattern made from the symbolEnlarge ↗

I explored store signs, furniture tags, a catalog, and delivery packaging. The look stays consistent from browsing to bringing something home.

Application mockups · Select an image to take a closer look.

Furniture showroomEnlarge ↗

Furniture tags with practical product detailsEnlarge ↗

A seasonal furniture catalogEnlarge ↗

Delivery packaging and assembly guidanceEnlarge ↗

Swatches and shopping materialsEnlarge ↗

Logo on an maker medallion inset into oak furnitureEnlarge ↗

Wordmark label on a furniture delivery blanketEnlarge ↗

View campaign artwork

Poster compositionsEnlarge ↗

Digital campaign formatsEnlarge ↗

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.