Pocket Familiars | Brand Identity Design

Small companions. Shared adventures.

Pocket Familiars is a board game concept about finding and collecting small magical creatures. I wanted it to feel playful and inviting.

Pocket Familiars identity overviewEnlarge ↗

Self-initiated concept · Logo / Colors and type / Mockups

The logo.

I curved two creatures around a shared center. The open space separates them, and the uneven lettering adds some playfulness.

Symbol shape and final logoEnlarge ↗

I kept the shape and spacing consistent across the full logo and the smaller symbol.

Primary, reversed, symbol, and standalone wordmarkEnlarge ↗

Space around the logo and smallest sizeEnlarge ↗

Color and type.

Purple, cream, peach, and mint give the game a soft, colorful look. The creature artwork can stand out against the lighter backgrounds.

Lettering, fonts, and colorsEnlarge ↗

Pattern made from the symbolEnlarge ↗

Putting it to use.

I showed the board, creature cards, pawns, and tokens as a complete game. The open box shows how the pieces fit inside, while the guide and small extras add to the collecting theme.

Application mockups · Select an image to take a closer look.

Board game, creature cards, and playing piecesEnlarge ↗

Collectible companion enamel pinEnlarge ↗

Creature discovery pop-up displayEnlarge ↗

Illustrated creature guideEnlarge ↗

Open game box with cards, board, pawns, and tokensEnlarge ↗

Paired familiar symbol on a collectible pouchEnlarge ↗

Brand name on a card storage tinEnlarge ↗

View campaign artwork

Poster compositionsEnlarge ↗

Digital campaign formatsEnlarge ↗

Take a closer look.

The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.

Self-initiated concept. Includes presentation mockups.

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