Keep going.
Rainline is a city rainwear concept for jackets, trousers, and rain hats. I wanted the brand to feel ready for everyday weather without looking like expedition gear.
Self-initiated concept · Logo / Colors and type / Apparel / Packaging / Campaign
A little forward motion.
The bird has folded, pointed wings and a clear forward direction. I paired it with steady capitals so the name stays readable on a small label or a larger shop graphic.
The outline study follows the selected symbol. The logo layouts share the same artwork, with space measured from the visible edges.
Bright against a gray day.
Navy and cool white keep the information clear. Rain yellow gives the brand a bright point of recognition, with blue and mist supporting the range.
The palette in use.
Color combinations from the full brand palette.
From the label to the everyday.
I explored clothing, labels, packaging, print, and digital applications. Each one gives the identity a different job, with the logo sized for the surface.
Application mockups · Select an image to take a closer look.
