Turn the day down a little.
Soft Signal is an earplug brand concept for moments when you want less noise. The soft plugs come with a small fitted case. I wanted the brand to feel calm and easy to approach.
Self-initiated concept · Brand identity / Packaging / Art direction
The idea in the mark.
I used soft curves around a quiet center to suggest sound turning down. Rounded lettering keeps the name friendly.
I used the final outline to check the curves, spacing, and alignment. Each version uses the same mark and lettering.
Colors that fit the idea.
Aubergine, lavender and soft gray green make a calm set. The darker logo stays clear on the small case and packaging.
Another way to use the colors.
The same logo, using the brand palette.
The brand in use.
I put the logo on the case, packaging, and instructions. The supporting pieces show how the brand could look at home, in a shop, and online.
Application mockups · Select an image to take a closer look.
