A cycle shop with forward motion.
Ternline is a coastal bike and repair shop concept. I wanted the identity to work on a bike, a jersey, and a service counter.
Self-initiated concept · Logo / Colors and type / Mockups
The logo.
I shaped a T into a bird in flight. The angled lettering gives the name the same sense of movement.
I kept the shape and spacing consistent across the full logo and the smaller symbol.
Putting it to use.
I applied the logo to decals, a jersey, repair tags, signs, and a route card. Some need to be seen from far away; others need to be read up close.
Application mockups · Select an image to take a closer look.
Take a closer look.
The full set includes eight design boards, seven mockups, logo files, colors, and a short guide.
Self-initiated concept. Includes presentation mockups.