Hushline / Concept campaign
Quiet, by design.
Generate relevant sample requests that can progress to specification discussions.
B2B campaign concept, sample kit & digital experience
The audience
Architects and interior designers selecting acoustic finishes for active commercial projects.
The idea
A designer needs to see the material and know where it fits. I would pair architectural photography with a tactile sample offer, then make finishes and project support easy to explore.
The creative
Material shop & brochure.
The campaign plan
How I’d put it to work.
I’d introduce the material through architectural applications and offer samples to relevant design professionals. Follow-up would focus on their project stage and the documentation they need.
What I’d measure
I’d track relevant sample requests and the project conversations that follow. Request volume would matter less than whether the material fits a real specification need.
What I’d adjust
If samples arrive but conversations stall, I’d check whether the designer needs clearer finish information or project support, rather than simply sending another sales email.
The identity behind the campaign.
Explore Hushline branding →