Ramble Field / Concept campaign
Take the long way.
Introduce a compact day kit and turn product understanding into purchases.
Product launch concept, art direction & ecommerce
The audience
People who enjoy local walks and short trails but do not want expedition-level gear.
The idea
I wanted Ramble Field to make getting outside feel accessible. The creative starts with a familiar detour, then shows exactly what the kit contains and how small it is.
The creative
Product shop & launch creative.
The campaign plan
How I’d put it to work.
I’d introduce the kit with a simple outdoor invitation, then show what it contains and how it packs. The product page and printed insert would answer different questions before and after purchase.
What I’d measure
I’d watch product-page visits, add-to-cart activity, purchases, and questions about the kit. Those questions would help identify missing product information.
What I’d adjust
If interest does not turn into purchases, I’d improve the scale, contents, and delivery information before changing the campaign headline.
The identity behind the campaign.
Explore Ramble Field branding →